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About

Etienne Morax.

Photographer, filmmaker, visual director. London-based. I run every shoot myself.

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Recent clients: Sotheby's, Wondercraft, Crédit Agricole CIB, Diligent.

Positioning

Personal in tone. Strict on standard.

I make photographs and films that help a business be read at the right level. A leadership portrait that earns trust before the meeting. A launch film that gives a product weight. Event coverage that is useful the same day and still works months later.

I handle photography, film, and visual direction myself. No agency layer. No hand-off between strategy, lighting, capture, and edit. One person, one studio in London, full responsibility.

Etienne Morax working with a camera rig in black and white
Technical discipline first. Attention second.

Background

I was an engineer first.

I grew up in Angers, in western France. My training was mechanics, industrial design, and computer science. I spent years in engineering and telecoms before I bought a camera.

The shift came from a small problem: I needed images for my sister's website. The technical side felt familiar. Optics, light, exposure are engineering. What kept me there was the rest of it. Watching a person settle in front of the lens until they forget it.

  • Engineering came first. The discipline stayed.
  • Photography started as a problem to solve.
  • It stayed because of the people in front of the lens.

Engineering taught me the technique. People taught me the rest.

Etienne Morax
Etienne Morax on set in London
On set in London.

London, 2014

The range became the practice.

I moved to London in 2014. Full-time photography from 2018, with film following through launches, interviews, and ongoing content work.

In 2020, the diary cleared. I turned my East London space into a studio: 250 square metres, south-facing daylight, Profoto, room for stills, motion, interviews, and hybrid shoots.

London picked the briefs. A fintech founder in Shoreditch one day, a luxury brand in Mayfair the next, a school in Battersea, a music session at the studio. The range is not a side effect. It is the practice.

  • Full-time photography since 2018.
  • Old Street studio since 2020.
  • Leadership, brand, culture, events: one visual standard.
View the studioSee selected work
The Designer's Penthouse lounge area set up for portrait, interview, and hybrid productions.
The Designer's Penthouse, Old Street. A quieter base for portrait, interview, and hybrid work.

Why clients come direct

01

One person, start to finish

The person on the first call directs, lights, shoots, and finishes the work.

02

Stills and motion together

Photo, film, interviews, and assets are planned as one delivery, not split across teams.

03

Files that work the next day

Files arrive named, calibrated, and ready for the channels they serve. Fast selects when timing matters.

04

Old Street studio

250 m² of daylight plus location-ready production for portrait, interview, hybrid, and same-day jobs.

Etienne Morax directing sound, framing, and capture during a live production.
Direction, sound, and frame in the same hands.

Method

Every project starts with a commercial question.

Not the mood board. Who is it for? Where will it run? What does it need people to understand or feel?

Once that is clear, production moves. Visual objective, deliverables, and use cases are set before the shot list. The work gets approved faster and lands better.

  • Strategy first. The shot list comes after.
  • Lighting, colour, and delivery handled with the same discipline as the creative.
  • Selects in hours when an event or executive needs them.
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If the work matters, start here.

Send the scope, the timing, and where the work will run. I reply with fit, availability, and the cleanest production route.

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