Photography
Executive portraiture, editorial headshots, brand stills, and campaign photography designed to carry trust and presence.
Photographer & filmmaker — London
I make images and films that do a specific job. An executive portrait that earns trust before the handshake. A brand film that anchors a product launch. An event edit that ships the same evening.
I work independently — one point of contact, full ownership from concept to final delivery — across photography, film, and visual strategy for brands, leadership teams, and producers in London.
No agency layer. No hand-offs. Just one person who directs, lights, shoots, and edits — and who treats your brief like it matters.
Background
I was born in the 1980s in Angers, western France. My early training was in mechanics, industrial design, and computer science — fields where precision is non-negotiable and systems thinking is the default. I spent years in engineering, telecoms, and industrial design before picking up a camera.
The shift started simply. I bought a second-hand camera to build my sister's website. The technical side came naturally — optics, light, exposure are engineering problems. What kept me going was the human side: the ability to make someone look the way they actually are, when they forget the lens is there.
The technical side I learnt from engineering. The human side I learnt from paying attention.
— Etienne Morax
London, 2014
I moved to London in 2014. By 2018, I was working full-time as a photographer. Video followed — brand films, interviews, social content — and the scope grew.
When the pandemic cleared my diary in 2020, I converted my East London space into a production studio. The Designer's Penthouse: 250 square metres of south-facing daylight, Profoto lighting, built for controlled work.
London chose me as much as I chose it. I came for the energy and stayed for the diversity — of people, industries, aesthetics, and ambition. This city trains you to read a room fast and adapt. A fintech founder in Shoreditch, a luxury brand in Mayfair, a school in Battersea, a music session in the studio. That range is not a distraction — it is the point.
What I Do
Film Production
Brand films, interviews, event coverage, and social edits delivered with the same visual coherence as the stills.
Visual Direction
Creative direction, production planning, lighting design, and post-production systems that keep the brief coherent from concept to delivery.
How I Work
Every project starts with a conversation, not a mood board. I need to understand the business objective, the audience, and the constraints before I propose a visual approach. Then I move fast.
Strategy first — I define the visual objective and deliverables before any production begins.
One operator, full chain — I handle direction, lighting, capture, and post-production. No hand-offs, no dilution.
Technical control — Profoto lighting, calibrated colour science, structured file delivery. The details are built in, not patched after.
Same-day reliability — Corporate and event clients receive selects within hours, not weeks.
Tools & Craft
I shoot on Sony full-frame systems paired with Profoto studio and location lighting. Colour science is calibrated from capture through to final delivery — consistent across stills and motion. Post-production runs through Capture One, DaVinci Resolve, and Adobe Suite, depending on the deliverable. File delivery is structured, labelled, and production-ready. I think about the output format before I press the shutter.
Get in touch
If you have a project that needs precision and presence, let's talk.