01
Launch traction
Wondercraft
Product launch film · AI video studio
Launched with immediate traction: 1,662 LinkedIn comments in 48 hours.
Etienne Morax · London
Photography and Film for Brands,Leaders and Culture
London-based visual direction for corporate portraits, branded campaigns, events, and cinematic content.
Trusted for corporate portraits, campaigns, event coverage, and editorial-quality visual storytelling in London and beyond.
Corporate portraits, campaigns, event coverage, and cinematic content handled through one senior lead from brief to final files.
Selected clients include Sotheby's, Wondercraft, Crédit Agricole CIB, Diligent
Selective, senior, direct.
Sotheby's|Crédit Agricole|Diligent|Schmidt|Wondercraft|Woolly Mammoth
Corporate portraits, campaigns, and event coverageLondon-based, working across the UK and selected international briefsReply within 24 hours for active briefs
Positioning
Photography and film for briefs that need to look established, not improvised.
Morax works on launches, leadership positioning, hospitality, cultural initiatives, and image-sensitive communications where visual quality affects trust, response, or sales.
One senior point of contact. One visual standard. Photography, film, and direction built to help people understand the level of the work quickly.
Client perspective
“I’m usually quite uncomfortable in front of the camera, but Etienne knew exactly how to guide me and put me at ease throughout the process. People have already noticed how much my posture and professional presence have levelled up.”
Find the closest fit
Four ways into the work.
01
Brand
Campaigns, launches, and content systems with commercial polish across stills and motion.
Explore
02
Corporate
Executive portraits, team photography, and institutional imagery for companies that need credibility without cliché.
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03
Events
Photography and motion coverage built for fast release, press use, and post-event brand value.
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04
Culture
Editorial, artistic, and cinematic work with atmosphere, texture, and a clear point of view.
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Three examples
Selected work with commercial proof.
A tighter sequence: three selected projects, three distinct kinds of proof, revealed through a calmer editorial scroll.
02
Institutional authority
Sotheby's
Press portraits for directors · London
A multi-year London commission where discretion and authority mattered as much as the portrait itself.
03
Values made visible
Battersea
Brand film · Education
A values-led film that made the institution’s philosophy visible, not just verbal.
Operational proof
Why commercial clients come back
01
Senior, direct production
You brief the person who directs, shoots, edits, and delivers. No account layer and no handoff gap between promise and execution.
02
Built for real use
Executive portraits, brand campaigns, launch films, and event coverage built for real deployment across press, web, investor, and internal channels.
03
Fast where it matters
Clear production planning, disciplined delivery, and the ability to move fast when the brief is tied to a launch, a board moment, or a narrow window.
Method
A sharper workflow. The same visual judgement.
Computational tools are used where they speed up research, planning, finishing, and asset adaptation. Taste, direction, and final approval stay human-led.
Directed visual research and stronger pre-production|Faster finishing and multi-format delivery|Human-led judgement at every critical step
Old Street Studio
The Old Street studio: daylight, character, and a production-ready setup.
A 250 m² industrial penthouse in Old Street for photography, film, interviews, launches, and private sessions. Strong visual character, practical logistics, and a discreet setup for teams that need both atmosphere and control.
Available as a standalone hire or with Etienne Morax leading the production.
250 m² daylight penthouse for photo, film, interviews, launches, and private sessions.
South-facing daylight and flexible layoutsStandalone hire or Morax-led production supportSuitable for photography, film, launches, and leadership sessions
Discuss the brief
If the project matters, start with a clear conversation.
Share what you need, when you need it, and where the work will be used. Morax replies within 24 hours with availability, fit, and the most useful next step.