[ MX/T—01 · CASE FILE · WONDERCRAFT ]
We needed a film that would make people take AI video seriously. Morax delivered something premium and credible. Over 1,600 organic comments in two days. It set the standard for everything we've produced since.
Photography and film for brands and leaders.
morax
photographer,
filmmaker.
[ file card #01 ]
Etienne Morax · London
Executive portraits, brand campaigns, event coverage and films. One lead from brief to delivery.
[ file card #01 · Etienne Morax · London ]
Photography and film
for brands and leaders.
Executive portraits, brand campaigns, event coverage and films. One lead from brief to delivery.
Old Street · 51.5287° N · 0.0877° W
/// seen in / trusted by / billed to
MANIFESTO.TXT
Photography and film for work that has to land first time.
/01 Morax works on launches, leadership positioning, hospitality, culture, and communications where image affects trust.
/02 One contact. One visual standard. Work that reads at the right level on first look.
/// Why clients come back
/01
Direct, senior production
You brief the person who directs, shoots, edits and delivers. No account layer.
/02
Built for real use
Each file is formatted for its destination: press, web, decks, social, internal comms.
/03
Fast where it matters
Clear planning, disciplined delivery, and speed when a launch or board moment demands it.
Index · 4
[view all]01 · Wondercraft · 1,662 LinkedIn comments in 48 hours
02 · Sotheby's · Multi-year London commission
03 · École de Battersea · Brand video for web and social
/// Proof wall
Facts, not decoration.
A cross-section of the practice: portraits, sets, events, equipment, culture.
012 TILES · 2024-2026
BTS · LONDON · 2025
/01
CORPORATE · EXECUTIVE
/02
EVENT · LIVE COVERAGE
/03
STUDIO · OLD STREET
/04
MX—019 · SOTHEBY’S · LONDON
/05
CULTURE · EDITORIAL
/06
MX—031 · WILLEM DAFOE · INTERVIEW
/07
MX—022 · CINEMA · INDEPENDENT FILM
/08
MX—036 · PERSONAL BRAND · LONDON
/09
MX—003 · WONDERCRAFT · FILM
/10
CULTURE · COLLECTIVE
/11
MX—043 · EDITORIAL · DANCE
/12
Method
Sharper workflow. Same visual judgement.
Computational tools speed up research, planning, finishing and asset adaptation. Direction and final approval stay human.
Directed visual research and stronger pre-productionFaster finishing and multi-format deliveryHuman judgement at every critical step
Old Street Studio
51.5287° N · 0.0877° W · OLD STREET · EC1
/// Studio · Old Street
The Old Street studio. Daylight. Production-ready.
A 250 m² industrial penthouse in Old Street for photo, film, interviews, launches and private sessions. Strong character, practical logistics, discreet setup.
Available as a standalone hire or with Etienne Morax leading production.
250 m² daylight penthouse for photo, film, interviews and launches.
South-facing daylight, flexible layoutsStandalone hire or Morax-led productionPhoto, film, launches and leadership sessions
/// Client perspective · 06 voices
In their words, on file.
“We needed a film that would make people take AI video seriously. Morax delivered something premium and credible. Over 1,600 organic comments in two days. It set the standard for everything we've produced since.” — Dimi Nikolaou, Founder, Wondercraft
“I'm usually uncomfortable in front of the camera. Etienne knew exactly how to guide me. People have already noticed how much my professional presence has levelled up.” — Hélène Brandily
“We wanted the interview to feel like a film, not a podcast with good lighting. Morax understood that from the first conversation — the cameras, the light, the texture. When Willem sat down, the room just worked.” — Are We On Air
“We didn't want another property walkthrough. We wanted people to feel what it's like to be in these spaces. The campaign film does that — it's the first thing we send to every client now.” — Woolly Mammoth
“We wanted something that felt like our school — warm, personal, bilingual — not a generic promo. Morax spent a day with us and came back with a film, six social videos, and portraits for the whole team.” — École de Battersea
“We needed portraits that would work everywhere — website, pitch decks, press — and not look like a different company depending on the context. Morax gave us a set we actually want to use.” — Masref Ltd
Discuss the brief
WRITE.
we answer
IN 24H.
Share what you need, when, and where it will be used. Reply with availability, fit and a next step.
→ studio@morax.photography · old street ec1