Aesthetic Practitioner Personal Branding , London Penthouse Session
London Penthouse Session for Skins Culpting, shot in The Designer’s Penthouse, London.
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5 photosCase Study
Skins Culpting is a London aesthetic clinic specialising in advanced skin treatments, lasers, and injectables. The founder needed branding that spoke to patients and to peers.
The Brief
A dual-mode personal branding series at The Designer's Penthouse: clinical attire for medical authority, entrepreneurial styling for leadership, both reading as one identity.
The Challenge
Medical branding walks a thin line: too clinical reads cold, too warm reads unqualified. Two modes had to coexist in one session without feeling like a costume change.
The Approach
Two defined blocks, medical attire first, entrepreneurial styling second, each with its own intent. Clean architectural framing throughout, using the Penthouse's lines as a unifying base.
The Execution
An afternoon at The Designer's Penthouse. Clinical block: tailored medical wear, tighter symmetrical framing, direct gaze. Then entrepreneurial styling, looser frames, same light, same room.
The Outcome
A dual-identity branding library Skins Culpting deploys across the clinic site, social channels, and patient-facing material.
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