Aesthetic Practitioner — Personal Branding
London Penthouse Session for Skin Sculpting, shot in The Designer’s Penthouse, London.
Photos
About this project
Skin Sculpting is a London aesthetic clinic specialising in advanced skin treatments, lasers, and injectables. The founder needed branding that spoke to patients and to peers.
The Brief
A dual-mode personal branding series at The Designer's Penthouse: clinical attire for medical authority, entrepreneurial styling for leadership, both reading as one identity.
The Challenge
Medical branding walks a thin line: too clinical reads cold, too warm reads unqualified. Two modes had to coexist in one session without feeling like a costume change.
The Approach
Two defined blocks, medical attire first, entrepreneurial styling second, each with its own intent. Clean architectural framing throughout, using the Penthouse's lines as a unifying base.
The Execution
An afternoon at The Designer's Penthouse. Clinical block: tailored medical wear, tighter symmetrical framing, direct gaze. Then entrepreneurial styling, looser frames, same light, same room.
The Outcome
A dual-identity branding library Skin Sculpting deploys across the clinic site, social channels, and patient-facing material.
Building a medical or wellness brand?
We design personal branding sessions that balance clinical authority with human warmth. Let's plan your session.
Discuss a Similar Brief
