/01
Direction, not just lighting
The session is built on specific direction. The portrait still looks like the person.
/ Executive Headshots · 02
51.5287° N · 0.0877° W · OLD STREET · LONDON EC1
Headshots with presence. Not corporate cliche.
Specific direction for founders, partners and senior leaders. 60 minutes — for LinkedIn, press features and the annual report.
For founders, partners, board members and senior leaders who need one portrait to do real work
/// The brief behind the portrait
A headshot is a claim.
How it works
Cellulose Consulting · Executive portrait series
One sitter, one hour, several registers.
Morax shoots executive headshots in London for one person at a time: founders, partners, board members, senior hires. The session is built around the sitter, not a template — specific direction, lighting that holds across LinkedIn, press, keynote and annual report without looking over-produced.
One sitter, one photographer, no assistants in the room. Three portrait registers planned inside 60 minutes: corporate clean, editorial environmental, and a tighter founder register. Files retouched and labelled per channel — square LinkedIn, vertical press, full-bleed annual report. No last-minute resize.
Why sitters book this
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At ease in front of the camera
Most clients arrive uncomfortable on camera. The pacing, the studio and the briefing are designed to fix that in the first ten minutes.
/03
Multiple registers in one session
Corporate, editorial and founder portraits captured side by side — so one shoot covers LinkedIn, press features and an annual report cover.
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Cropped per channel before delivery
Files retouched and labelled for each use. Square LinkedIn, vertical press, full-bleed annual report. No last-minute resize.
Direct. Do not perform.
First, define the visual job — LinkedIn refresh, press feature, keynote page, annual report cover, investor deck. Each one changes the framing. Then build the right setup: lighting, background, wardrobe set against the role and the publication. No canned formula.
The sitter is guided through micro-adjustments — chin, breath, weight — never asked to act. Calm, specific, fast. Retouching stays controlled: credibility, not a textureless mask. Files are delivered as LinkedIn, press, keynote and annual report exports — prepared and labelled. The sitter forwards them directly. No designer required.
How the session runs
Sotheby's · Press portraits for directors and department heads
Proof
Selected work
Sotheby's — Press Portraits for Directors
Press portraits for directors and department heads — single visual standard re-deployed across departments and years
View project
Cellulose Consulting, Executive Portrait Series
Executive portrait series for the leadership team — press, decks and the company website
View project
Selected sitters
Sotheby's·Kasalin·Hélène Brandily·Cellulose Consulting·Masref Ltd·Devyce·Schmidt·
“I booked a personal branding session with Etienne and I'm very happy with the results. I'm usually uncomfortable on camera, but he knew exactly how to guide me and put me at ease.”
Common questions
Q · 01
Are you a LinkedIn headshot photographer in London?
Yes. A large share of sittings are LinkedIn portraits — founders, partners and senior leaders refreshing a profile photo that no longer matches the role. Square and vertical LinkedIn crops are part of the standard delivery, alongside frames suitable for press and decks.
Q · 02
What should I wear?
Guided by role and context. For most sessions: clean authority, not conspicuous styling. The brief tells you where the frame will run.
Q · 03
How long is a single session?
60 minutes for most sitters. Senior clients are time-compressed, so pacing is set to deliver multiple registers without dragging.
Q · 04
Can one session cover LinkedIn, press and an annual report?
Yes. Multiple registers are planned in the same hour — clean corporate, editorial environmental, and a tighter founder frame — with channel-specific crops prepared in finishings.
Q · 05
Studio only, or on location?
Either. Old Street studio for full control, or on location across London — offices, residences, members' clubs, hotels — when the portrait benefits from context. Common location bookings include client offices in Mayfair, the City of London and Canary Wharf, with Morax travelling across central London by default.
Q · 06
Do you do personal branding photography?
Yes — personal branding sessions are common here. Founders, copywriters and consultants who need one coherent set for their site, LinkedIn and the press. Same approach as a senior executive headshot: calm direction, several registers, channel-ready files. More room for editorial and environmental frames when the brand is the person.
/// Start here
Most LinkedIn portraits are wrong within twelve months. This one is built to last.
Send the role, the use case (LinkedIn, press, annual report), location and timing. Reply within 24 hours.