/01
Shoot
A professional photographer works the room the way event photography normally runs. Guests are photographed where they are, in the light they are in, at their own pace.
/ AI Live Experience · 07
30 SECONDS · SHOOT → TRANSFORM → REVEAL · LONDON
Your guests. Reimagined live.
A photographer-led AI photo experience for events in London. Guests are photographed naturally during the evening, put by AI on the cover of TIME, Forbes or Vogue with a headline written for your event, and revealed on the big screen within 30 seconds.
Shot by a photographer · Reimagined by AI · Revealed live
[ FIRST LIVE RUN · LONDON · SEPTEMBER 2026 ]
BEFORE → AFTER · IN REAL TIME
Filmed at the first live run.
A private birthday party in London, September 2026. Concept: fictional fitness magazine covers. Every cover in this reel appeared on the screen 30 to 40 seconds after the photograph was taken, with no retouching and nobody operating a laptop. The TIME, Forbes and Vogue covers on this page use the same engine with a different edition.
Guests filmed with their permission. Magazine titles and cover-star names are invented.
/// The promise
Not an AI photo booth. A live portrait experience the whole room watches.
In practice
Original portrait → TIME Person of the Year · 34 seconds
A real portrait in. A magazine cover out.
Most AI photo booths start from a selfie taken under a ring light in a box. This starts from a professional portrait: Etienne photographs guests as they mingle, no queue, no touchscreen, no operator hunched over a laptop. Each photograph is transferred automatically and rebuilt by AI as a TIME, Forbes or Vogue cover — the headline written for your event, the wardrobe and the setting rebuilt around the guest — and appears on the screen 30 to 40 seconds later, with the guest's face, expression and posture intact. Couples and groups work too: everyone in the frame makes the cover.
The room becomes the interface. People come back to see themselves appear, bring colleagues over, get photographed again. By the end of the night the screen holds the whole company as an issue, and every guest leaves with both the original photograph and their cover.
How it runs on the night
/02
Transform
Each photograph is transferred and rebuilt by AI as a TIME, Forbes or Vogue cover with headlines written for your event — to flatter, to amuse, to impress. Faces, expressions and posture stay recognisably the guest. Five test covers are approved with you before the night.
/03
Reveal
The finished cover appears on a large screen 30 to 40 seconds after the shutter, three covers side by side, rotating as new ones arrive. The issue grows through the evening and becomes the visual centrepiece of the room.
/04
Deliver
Guests retrieve their original photograph and their cover by QR code. The client receives the full gallery within 48 hours, with optional email capture, social exports and a final collective issue.
On the screen
Live screen simulation · TIME edition · three covers, rotating
This is what the room sees. Nothing gets lost.
The screen runs three covers side by side, exactly as simulated here, and rotates them as new ones arrive, so the wall never looks empty and never looks static. Any TV or LED wall with an HDMI input works; we bring a 55-inch screen on a stand when the venue has none. Photographs move from camera to screen automatically; nobody moderates a queue, nobody waits. If the AI ever refuses or fails on an image, the original photograph is published instead, so no guest is left without a result.
The three editions — TIME, Forbes, Vogue — are parodies made for the guests of a private event, never sold or published by Morax; your own masthead can replace them. Client logos appear only when supplied by the client. Guests can ask for any image to be taken off the screen on the spot, signage explains the AI processing at the entrance, and the images are purged after delivery unless you ask us to keep them. Minors are never transformed without parental consent.
Three editions: TIME, Forbes, Vogue
Christmas packages — quoted per event
Christmas Live2 hours · photographer · one edition (TIME, Forbes or Vogue) with headlines written for your event · live screen · original + cover gallery
Christmas Signature3 hours · two editions, headlines written with you, your logo on the cover · five test covers approved before the night · 55-inch screen on a stand · QR delivery for guests · full gallery
Christmas Experience4 hours · all three editions or a fully bespoke masthead, branded screen · QR delivery · optional email capture · event analytics · 30-second vertical recap · the complete issue as a final collective image or company Christmas card
Add-onsExtra hour · on-site prints · second screen · additional concept · combined with full event photography coverage
Frequently asked before booking
Q · 01
Is this an AI photo booth?
No. An AI photo booth is a self-service box guests queue for. Here a professional photographer shoots the room as event photography normally runs, and the AI transformation happens automatically in the background. The result is displayed live on a large screen for everyone, not on a small kiosk. You get genuine event photography and an interactive activation from the same evening.
Q · 02
How fast does the transformation appear?
Between 30 and 40 seconds from the shutter to the screen, with several images processed in parallel. There is no queue because guests never have to stop at a station.
Q · 03
Will guests still look like themselves?
Yes. The cover changes clothing, setting and treatment, but the face, expression, gaze and posture stay as photographed — for one person, a couple or a group. That is the point of starting from a real portrait rather than a selfie. Five test covers on archive photographs are approved with you before the event so there are no surprises on the night.
Q · 04
Which magazines, and who writes the headlines?
Three editions: TIME (Person of the Year), Forbes (the 400, the Billionaires issue, the Deal Closers) and Vogue (the Party Issue). The headlines are written with you before the night — some to flatter, some to make the table laugh, some to impress the partners in the room — and drawn at random from a bank of approved lines so no two covers read the same. The covers are parodies for the guests of a private event; they are not sold or published, and your own masthead can replace the three titles.
Q · 05
Can the concept be built around our company or brand?
Yes. The Signature and Experience packages put your logo on the cover, write the headlines around your event or campaign, and brand the screen. Departments can even receive different editions — sales on Forbes, leadership on TIME, the creative team on Vogue.
Q · 06
What about consent and data protection?
Signage at the entrance explains that photographs are processed by AI and shown on screen. Any guest can ask for an image to be removed from the screen immediately. Images are processed through a third-party AI provider, retained only until delivery, then purged unless you ask us to keep them. Minors are not transformed without parental consent, and any marketing reuse of the images is agreed separately in writing.
Q · 07
What happens if the AI fails on an image?
The original photograph is published instead. No image is ever dropped or held for a human to approve. The system has a dedicated 5G connection, does not depend on venue Wi-Fi, and runs without an operator watching a laptop.
Q · 08
Is it only for Christmas parties?
Christmas is the obvious entry point, but the same platform runs sales kick-offs in January, conferences, summer parties, awards, anniversaries and brand activations. Each event gets a new creative universe.
Q · 09
How far ahead should we book?
Four to six weeks is comfortable for a bespoke concept, including the test renders. December dates fill in September and October, so share the brief early.
/// Start here
Send the event brief. Receive three concepts.
Share the company, event type, venue, guest count, date and the tone you want. Morax will come back with three cover concepts mocked up on your own photographs, then the package that fits.