Shoot
A professional photographer works the room the way event photography normally runs. Guests are photographed where they are, in the light they are in, at their own pace.
AI Live Experience
Your guests. Reimagined live.
A photographer-led AI photo experience for events in London. Guests are photographed naturally during the evening, put by AI on the cover of TIME, Forbes or Vogue with a headline written for your event, and revealed on the big screen within 30 seconds.
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About this genre
The promise
Not an AI photo booth. A live portrait experience the whole room watches.
In practice
Original portrait → TIME Person of the Year · 34 seconds
A real portrait in. A magazine cover out.
Most AI photo booths start from a selfie taken under a ring light in a box. This starts from a professional portrait: Etienne photographs guests as they mingle, no queue, no touchscreen, no operator hunched over a laptop. Each photograph is transferred automatically and rebuilt by AI as a TIME, Forbes or Vogue cover — the headline written for your event, the wardrobe and the setting rebuilt around the guest — and appears on the screen 30 to 40 seconds later, with the guest's face, expression and posture intact. Couples and groups work too: everyone in the frame makes the cover.
The room becomes the interface. People come back to see themselves appear, bring colleagues over, get photographed again. By the end of the night the screen holds the whole company as an issue, and every guest leaves with both the original photograph and their cover.
How it runs on the night
Transform
Each photograph is transferred and rebuilt by AI as a TIME, Forbes or Vogue cover with headlines written for your event — to flatter, to amuse, to impress. Faces, expressions and posture stay recognisably the guest. Five test covers are approved with you before the night.
Reveal
The finished cover appears on a large screen 30 to 40 seconds after the shutter, three covers side by side, rotating as new ones arrive. The issue grows through the evening and becomes the visual centrepiece of the room.
Deliver
Guests retrieve their original photograph and their cover by QR code. The client receives the full gallery within 48 hours, with optional email capture, social exports and a final collective issue.
On the screen
Live screen simulation · TIME edition · three covers, rotating
This is what the room sees. Nothing gets lost.
The screen runs three covers side by side, exactly as simulated here, and rotates them as new ones arrive, so the wall never looks empty and never looks static. Any TV or LED wall with an HDMI input works; we bring a 55-inch screen on a stand when the venue has none. Photographs move from camera to screen automatically; nobody moderates a queue, nobody waits. If the AI ever refuses or fails on an image, the original photograph is published instead, so no guest is left without a result.
The three editions — TIME, Forbes, Vogue — are parodies made for the guests of a private event, never sold or published by Morax; your own masthead can replace them. Client logos appear only when supplied by the client. Guests can ask for any image to be taken off the screen on the spot, signage explains the AI processing at the entrance, and the images are purged after delivery unless you ask us to keep them. Minors are never transformed without parental consent.
Three editions: TIME, Forbes, Vogue
Instant quote
Build your quote
Photographer or self-service, live hours, TIME / Forbes / Vogue editions, screens, guest count and take-home options. The price updates as you go, and your summary lands in your inbox in seconds.
Frequently asked before booking
Is this an AI photo booth?
No. An AI photo booth is a self-service box guests queue for. Here a professional photographer shoots the room as event photography normally runs, and the AI transformation happens automatically in the background. The result is displayed live on a large screen for everyone, not on a small kiosk. You get genuine event photography and an interactive activation from the same evening.
How fast does the transformation appear?
Between 30 and 40 seconds from the shutter to the screen, with several images processed in parallel. There is no queue because guests never have to stop at a station.
Will guests still look like themselves?
Yes. The cover changes clothing, setting and treatment, but the face, expression, gaze and posture stay as photographed — for one person, a couple or a group. That is the point of starting from a real portrait rather than a selfie. Five test covers on archive photographs are approved with you before the event so there are no surprises on the night.
Which magazines, and who writes the headlines?
Three iconic editions are available out of the box: TIME (Person of the Year), Forbes (the 400, the Billionaires issue, the Deal Closers) and Vogue (the Party Issue). The headlines are written with you before the night — some to flatter, some to make the room laugh, some to impress partners and clients — drawn from an approved bank so no two covers read the same. These editions are creative parodies crafted exclusively for private event guests. For corporate events, bespoke mastheads with your company name, logo and visual identity are also standard.
Can the concept be built around our company or brand?
Yes, absolutely. The Signature and Full Experience packages let you replace editorial titles with a custom corporate masthead (e.g. your company magazine, anniversary issue or summit theme) carrying your official typography and logo. Departments can also receive differentiated editions — sales on Forbes, executive leadership on TIME, creative teams on Vogue.
What about consent and data protection (GDPR / DPO compliance)?
Signage at the event entrance clearly informs guests that photos are processed live by AI and displayed on screen. Any guest can request immediate removal from the screen on the spot. For complete privacy, processing is executed through enterprise-tier AI infrastructure with a strict zero-data-retention and zero-model-training policy — guest likenesses and photographs are never used to train AI models. All images are delivered via private encrypted gallery and purged automatically post-event unless you instruct us otherwise. Minors are never processed without parental consent.
What happens if the AI fails on an image?
The original photograph is published instead. No image is ever dropped or held for a human to approve. The system has a dedicated 5G connection, does not depend on venue Wi-Fi, and runs without an operator watching a laptop.
Is it only for Christmas parties?
Christmas parties in Q4 are a peak booking season (filling fast in September and October), but the platform operates year-round for company sales kick-offs, annual summits, conferences, product launches, galas and summer celebrations. Each corporate event receives a bespoke creative direction tailored to its theme.
How far ahead should we book?
Four to six weeks is comfortable for a bespoke concept, including the test renders. December dates fill in September and October, so share the brief early.
Start here
Send your event date. Receive three concepts.
Share your company name, event type, date, venue and estimated guest count. Etienne will reply within 24 hours with package availability and three custom cover concepts tailored to your event.