Pharmagora , Exhibitor Coverage at Paris Expo
Exhibitor Coverage at Paris Expo for Pharmagora, shot in London.
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Repeat client · 2 projects
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Case Study
Pharmagora 2024 at Paris Expo Porte de Versailles. This second piece shifts perspective to the exhibitors, the brands and distributors investing in stand presence.
The Brief
An exhibitor-side film at Pharmagora 2024 capturing stand presentations, product displays, and brand environments as B2B content for participating companies.
The Challenge
Coordinating with multiple stand teams in parallel, each with different branding rules. The hall houses hundreds of stands in close proximity, with no neutral background available.
The Approach
Floor mapped in advance to plan an efficient route between key stands. Each stand framed as a self-contained environment, with focal length and angle isolating it from neighbours.
The Execution
Systematic pass through the major stands at Porte de Versailles. Wide frames for stand scale and design, tighter shots on product detail, candid B-roll of teams and visitor interaction.
The Outcome
An exhibitor-side film completing Pharmagora's two-angle 2024 archive, plus B2B-ready content for individual exhibitors at one of the sector's main meetings.
Exhibition coverage from both sides of the stand
Visitor perspective and exhibitor perspective , two films that give your trade show complete coverage. If you're organising or exhibiting at a major event, let's plan your content strategy.
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