École des Petits , Promotional Film & Staff Portraits
A bilingual London nursery , brought to life through a promotional film, six social shorts, and staff portraits.
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Case Study
École des Petits is a bilingual French and English nursery school in London. In 2024, they commissioned a promotional film and staff portrait series to give prospective parents a genuine picture of the school , the people, the environment, the approach , through content built to perform across their website, social channels, and admissions materials.
The Brief
The school needed a promotional film that could serve as the centrepiece of their admissions and marketing presence, supported by staff headshots and a set of short-form social videos. The content had to reflect the school's bilingual character and nurturing culture without relying on scripted messaging or staged classroom scenes. Everything needed to come from one production, formatted for long-form video, social platforms, and print-ready portrait use.
The Challenge
- The promotional film needed to communicate the school's identity through its people, not through narration or text overlays
- Professional headshots and portraits had to be shot within a working nursery , real spaces, available light, minimal disruption to the school day
- Six distinct short-form social pieces had to emerge from the same production, each strong enough to stand alone
- A bilingual Franco-British school culture needed to come across visually without resorting to obvious signifiers
- The content had to build trust with prospective parents by feeling authentic rather than produced , while still maintaining a premium standard
- A complete asset set , film, shorts, portraits , had to be delivered ready for immediate deployment across multiple platforms and formats
The Approach
- The production was structured as a combined film and photography shoot, capturing everything in a single session without separate setups or return visits
- The promotional film was directed around real staff voices , teachers and leadership describing the school in their own words, unscripted
- Headshots were photographed on location within the school using portable lighting, keeping the aesthetic consistent with the film's visual tone
- All short-form content was shot natively in vertical format, designed for YouTube Shorts and Instagram Reels without post-cropping
- A unified post-production pipeline , colour grade, typography, pacing , ensured every output shares the same visual identity
- All assets were delivered platform-ready: the long-form film for website and YouTube, six captioned shorts for social, and high-resolution portraits for web and print
The Execution
Everything was captured in a single day on location at the school in London. Staff portraits were photographed in available spaces , classrooms, hallways, the school entrance , with portable lighting maintaining consistency without turning the environment into a studio. The promotional film was built around unscripted interviews with staff: how they describe the school's approach, the bilingual environment, daily life. No scripts, no teleprompter , just real people talking about work they care about. Six YouTube Shorts were produced in parallel, each isolating a different facet of the school: teaching philosophy, the bilingual programme, community atmosphere. Post-production applied a locked visual system across all outputs , same colour palette, same typographic treatment, same editorial pacing , so the school can use any piece in any context without visual inconsistency. The final delivery: a long-form promotional film, six formatted social shorts, and a full set of high-resolution staff portraits.
The Outcome
From a single production day: a long-form film that now anchors the school's admissions page, six short-form social pieces providing months of content for Instagram and YouTube, and a full set of professional staff portraits for the website and internal communications. Prospective parents get a genuine, unscripted view of the school , the kind of trust signal that brochure copy cannot replicate. The unified visual identity across all outputs means any piece can be deployed on any channel without re-editing, and the established format gives the school a clear template for future productions as the team evolves.
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