École de Battersea , School Brand Film & Portrait Series
A bilingual nursery in Battersea , filmed and photographed to show parents what words alone can't.
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Case Study
École des Petits / École de Battersea is a bilingual French and English nursery in the heart of South West London. They needed visual content that would communicate what makes the school distinctive , not through brochure copy, but through the faces and voices of the people who run it. The brief covered both film and photography, structured to serve admissions, social media, and ongoing parent communication from a single production.
The Brief
The school needed a cohesive set of visual assets , a brand film, portrait photography, and short-form social content , that could represent the school across its admissions pipeline, website, and social channels. The content had to feel warm and authentic to the school's bilingual, community-driven identity while meeting a professional standard that parents in South West London would trust. Everything had to come from one shoot, formatted for multiple platforms from the start.
The Challenge
- The character of a nursery school had to come through without the content feeling like a corporate promo or a generic school video
- A long-form brand film and six short-form social pieces all had to emerge from a single production day, each strong enough to stand alone
- Headshots and portraits were shot in a working school environment , real lighting, real spaces, no studio setup
- A bilingual Franco-British identity needed to read visually without relying on flags or clichés
- The content had to build trust with prospective parents while remaining useful for internal and stakeholder communication
- Assets had to be formatted for YouTube, Instagram, the school website, and print-ready portrait use without separate post-production passes
The Approach
- The shoot was designed as a single integrated production covering video and photography simultaneously, minimising disruption to the school day
- Portraits were directed to feel natural and approachable , not stiff corporate headshots , reflecting the school's warm, hands-on culture
- The brand film was structured around the school's own language and values, with staff speaking in their own words rather than reading from a script
- All short-form content was shot natively in vertical, framed for social platforms from the start rather than cropped from a widescreen master
- A consistent post-production pipeline , colour grading, typography, pacing , ran across the main film and all six shorts
- Every asset was delivered platform-ready: captioned, formatted, and exportable for immediate use across admissions, website, and social channels
The Execution
A single day on location at the school in Battersea. Portraits were shot in available spaces , corridors, classrooms, the entrance , using natural light supplemented with portable equipment to keep the setup unobtrusive. The brand film was built around unscripted conversations with staff, drawing out what they genuinely value about the school rather than rehearsed messaging. Six YouTube Shorts were captured in parallel, each a self-contained piece highlighting a different facet: bilingual education, the teaching approach, the community atmosphere. Post-production locked a unified visual identity across all outputs , same colour palette, same typographic style, same editorial tone. The result is a set of assets that feel cohesive whether a parent encounters the full brand film on the website or a single Short on Instagram.
The Outcome
A complete visual content library , brand film, six short-form social pieces, portrait series , all from one shoot, all sharing the same visual identity. The brand film anchors the admissions page, giving prospective parents a genuine sense of the environment and the people behind it. The Shorts provide weeks of social content without additional production. The portraits give the team professional, consistent imagery for the website, internal documents, and parent-facing communication. Together, these assets form a reusable foundation the school can build on , future admissions cycles, open days, ongoing social presence , without starting from scratch each time.
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Film, photography, and social content from a single production , built to support admissions and communication year-round.
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