Schmidt , Showroom Expansion B2B Testimonial
Showroom Expansion B2B Testimonial for Schmidt, shot in London.
Project Snapshot
Relationship
Repeat client relationship · 7 projects
Project hero media
Case Study
Schmidt's UK growth runs on a franchise model: new showroom partners opening in new territories, each carrying the brand's premium positioning in kitchens and interiors.
The Brief
Produce a B2B testimonial film that delivers Schmidt's expansion strategy and partnership offer directly from a senior team member, for franchise recruitment and business development.
The Challenge
B2B testimonial has to balance authenticity with strategic messaging. The speaker needs to sound knowledgeable, not scripted, while still hitting the commercial points partners weigh.
The Approach
A pre-shoot briefing locked the strategic themes: expansion, partner offer, support. We built a conversation map around them, leaving room for the speaker's own phrasing on camera.
The Execution
Filmed as a focused interview in London, built around the speaker's authority on retail strategy. Single-camera setup with lighting tuned to read as confident rather than corporate.
The Outcome
The film gave Schmidt a B2B asset that goes further than the usual franchise pitch, leading with the commercial proposition rather than consumer brand appeal.
B2B content that speaks to business partners, not consumers
If you need testimonial or strategy films that support franchise development, partner recruitment, or investor communication, let's discuss your business development content needs.
Discuss a Similar Brief