Wondercraft Video — Product Launch Film
Product Launch Film for Wondercraft, shot in London.
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About this project
Wondercraft launched its AI video studio for professionals. The film had to land on LinkedIn, in a market saturated with AI hype.
The Brief
One launch film for LinkedIn. Position the product as a serious tool, not another AI demo. No paid amplification.
The Challenge
Sell an AI product as credible in a feed full of AI noise. Win the first three seconds on LinkedIn autoplay, sound off, and hold a fixed launch date.
The Approach
We wrote for the scroll: a stop-the-feed opening, vertical-first framing, captions baked in. One argument carried the edit, AI video built for real work.
The Execution
Pre-production, shoot, edit and platform formatting ran as one pipeline. The film opens with a hook designed for sound-off autoplay. Colour, pacing and typography lock a system Wondercraft now reuses across investor decks and social.
The Outcome
1 662 commentaires LinkedIn en 48 heures, organique. Le film a posé le standard visuel que Wondercraft réutilise pour toute sa communication produit.
Used For
- LinkedIn launch publication
- Investor presentations
- Website assets and social content
Client Testimonial
We needed a film that would make people take AI video seriously. Morax delivered something that felt premium and credible , and the response was immediate. Over 1,600 comments in two days, all organic. It set the standard for everything we've produced since.
Launching a tech product and need a film that performs on day one?
If your launch window is fixed and the content has to land immediately, let's talk.
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