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Strategic Visual Direction · London

Collection

Wondercraft , Launch Campaign

Strategic video content for the launch of Wondercraft's AI video studio. For Wondercraft, the strategic objective was to strengthen positioning in the tech space with assets that improve clarity, trust, and decision-making across audience touchpoints. Execution was built around event coverage, delivered through film production and structured for digital channels. Pre-production, capture, post-production, and formatting were aligned as one system so each piece could perform across website, social, and stakeholder communication without dilution. The final delivery gives Wondercraft a consistent and reusable asset base for digital channels, with clear continuity across campaigns and stakeholder-facing communication. The project now functions as a durable visual foundation that supports future briefs while preserving a coherent premium standard. The project also established a clear visual system, making future productions faster to brief, easier to approve, and more consistent across teams and external partners.

4 Projects

Wondercraft , Event Coverage

Events

Wondercraft , Event Coverage

Video Productioninterviewstartup
Wondercraft Video , Product Launch Film

Branding

Wondercraft Video , Product Launch Film

Product Launch FilmBrand FilmVideo Production
Wondercraft , Product Launch Announcement Film

Branding

Wondercraft , Product Launch Announcement Film

Video Productioncampaignlondon
Wondercraft , Executive Portrait Series

Corporate

Wondercraft , Executive Portrait Series

headshotscorporatelondon
Etienne Morax

Visual Strategy & Production.
Based in London, working internationally.

info@moraxphotography.com

+44 7 956 457 889

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© 2026 Etienne Morax

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