Sotheby’s , Alex Isidro — Managing Director Portraits
Lifestyle portraits of Alex Isidro, Managing Director of United Kingdom Sotheby’s International Realty, shot in Mayfair interiors and a walled garden across two sessions.
Photographed and directed by Etienne MoraxPhotographyLondon, 2025-2026
Project Snapshot
Outcome
Two Mayfair sessions a year apart, one visual standard, portraits that run from press to profile pages.
Relationship
Repeat client relationship · 4 projects
Portrait Subject
Alex Isidro
Managing Director, United Kingdom Sotheby’s International Realty
Case Study
Alex Isidro leads the sales and lettings teams at United Kingdom Sotheby’s International Realty, after fifteen years in prime London real estate. His portraits carry that in front of clients who never meet him first — which is why they get remade rather than reused.
The Brief
New lifestyle portraits of the Managing Director for press, platform profiles and brand use — booked around a single hour in his diary, in Mayfair rather than a studio, and repeated a year later without breaking continuity with the first set.
The Challenge
An hour, inside a working day, for a set that had to cover several uses at once: press and profile frames, and looser lifestyle images the brand could run alongside property work. Anything that read as a headshot booth was wrong for a firm selling Prime Central London. And when the second session came round a year later, the new frames had to sit beside the first ones without a visible break.
The Approach
Two environments per session, one visual language. Interiors gave controlled, lamp-lit frames with soft furnishings and a domestic scale; the walled garden gave daylight, greenery and a change of register in the same building — variety in the edit without a second call time. Portraiture kept long and close to natural: 85mm, wide open, background falling away so the subject carries the frame.
The Execution
A rotation of short stations: standing by the console, seated in the armchair, then outside for the garden frames, alternating posture and expression at each one. The 2026 session repeated the 2025 lighting and grade so both years read as one archive rather than two commissions.
The Outcome
A portrait set that runs from press and the company’s own management page to LinkedIn, refreshed a year on without changing the visual language behind it.
Used For
- • Lifestyle portraits for press and platform profiles
- • Interior and garden sets from the same session
- • A consistent look carried across two years of portraits
Portraits That Survive a Promotion
Need leadership portraits you can refresh year after year without the archive looking mismatched? Let’s set the standard once and keep it.
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