Kasalin , Founder Headshots
Founder Headshots for Kasalin, shot in London.
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3 photosCase Study
Kasalin is a sunglasses brand built on design taste and founder personality. When the product lives on people's faces, how the founder looks matters everywhere.
The Brief
Deliver founder headshots that work across fashion and corporate channels: editorial enough for a lookbook, structured enough for a LinkedIn profile or a press deck.
The Challenge
Fashion founder portraits sit in a narrow register. Too corporate and the brand loses its edge. Too editorial and the founder reads as a model rather than a business leader.
The Approach
We started by mapping where each portrait would live: site, press, social, pitch. Lighting was directional but soft, so the same look reads as fashion or corporate by reframing.
The Execution
A focused four-look session, not four outfits but four intentions. Each frame was directed toward a specific channel and a specific register of the founder's presence.
The Outcome
Kasalin's founder now has a portrait set that holds across every professional touchpoint without compromise, reading as fashion credibility on the brand and as authority on LinkedIn.
Founder Portraits for Fashion and Lifestyle Brands
Building a brand where the founder's face matters as much as the product? Let's create portraits that work everywhere your name appears.
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