AI video production · London
Real people. Impossible shots.
Etienne films or photographs your people, products and events. AI builds what a camera cannot: the places, the light, the movement, the edit. You get a film that used to need a crew and a month, directed by a person and checked shot by shot.
The reel
7 films, one method.
Every AI film published so far, for us and for clients. Under each one: what was filmed for real, and what the AI made.
Product ad
Carried, through London
Five pieces of a handbag collection carried from a Marylebone flat to the river at golden hour, for paid social.
- Real
- The catalogue photographs of the bags, shown in the closing frames.
- Generated
- The people, the streets and the movement. The bags are drawn from the photographs and checked against them.
Explainer
Season Twelve, the making-of
A 72-second making-of narrated by the AI that edited the trailer: a joke tutorial in which every number is real.
- Real
- The production figures, the Resolve timeline, the review notes.
- Generated
- The narrator: the AI explains its own job, with burned-in captions.
Launch reel
Same photo, new light
A before-and-after reel of team portraits, from the original photo to each new light.
- Real
- The portraits, photographed by Etienne. The faces stay those of the photographs.
- Generated
- The new light: golden hour, studio, blue hour, winter.
Event teaser
Investing in Cellulose, four editions
A teaser for next year’s invitations, cut from the photographs of four editions of a London conference, 2023 to 2026.
- Real
- The room, the Palm Court and the networking breaks, photographed by Etienne at four editions.
- Generated
- The forest and fibre shots, and the speaker portraits, composed from the day’s photographs and approved by each speaker.
Product loop
The Gallery, a five-second loop
A seamless loop of moving light around one piece, for the product page, the grid and stories.
- Real
- One studio photograph of the bag, laid back over every frame.
- Generated
- The travertine gallery and the light moving through it.
Year-end video card
Season’s greetings
A short winter card made from a team’s portraits, for a client email in December.
- Real
- The team portraits.
- Generated
- The winter light, the snow and the wet London streets.
So far, in numbers
- films on this page
- 7
- minutes of AI-assisted film
- 3:43
- formats, 9:16 to 16:9
- 4
- versions of the trailer in under 24 hours
- 5
What you can order
Priced up front.
Prices in GBP, no VAT charged. Each line opens the page with the full offer and an example. Anything else is quoted within 24 hours of your brief.
- Brand trailer or launch filmQuoted per projectYour people filmed for real, a world built around them, an edit you can still grade in DaVinci Resolve. Like Season Twelve.
- Product ad£225 eachFifteen to twenty seconds from your catalogue photos, delivered in 9:16, 4:5 and 16:9 for paid social.
- Product loops and filmsFrom £23 a loop, from £105 a 20-second filmPer piece, priced by the size of the collection. Made from one studio photograph of each piece.
- Event teaser£300, both formatsThirty seconds in 16:9 and 9:16, cut from the photographs of your past editions. Added to the event coverage.
- Year-end video card£495A winter card made from your team portraits, for the December client email.
How it works
A person directs. The AI executes.
Choosing the concept, keeping a shot, feeling that a cut is wrong: that stays with Etienne. The hours of generation, editing and conforming go to the machine.
One brief, several concepts
You say what the film is for and what already exists. You get several concepts to choose from, not one take-it-or-leave-it idea.
The real part is filmed for real
Your people, your products, your event: Etienne films or photographs them, or works from footage you already own.
AI builds what a camera cannot
Openings, places, light, transitions, movement. The edit is written in code and assembled as a DaVinci Resolve timeline, so it can still be graded and adjusted by hand.
Notes become versions
Each round of notes comes back as a new cut, often the same day. Etienne reviews every version before you see it.
The rules
What we generate, and what we never do.
Real people stay themselves.
Faces come from real footage and real photographs. Nobody is given words they did not say, and a likeness is only reworked with that person’s approval.
Products stay as photographed.
Where the piece must be exact, the real photograph is laid back over the frame. Where the motion is generated, the piece is checked against the catalogue and the page says so.
It is labelled.
Films are delivered as AI-assisted and published with the platforms’ AI label. Each case page shows which shots are real and which are generated.
Questions
Fair questions.
What is AI-assisted video production?
A film where the people and products are real, filmed or photographed by Etienne, and AI makes what a camera cannot: the places, the light, the transitions and the movement. The edit is directed by a person and every version is reviewed before it reaches you.
How much does an AI video cost?
Product ads are £225 each, event teasers £300 with the event coverage, year-end team cards £495, product loops from £23 and 20-second product films from £105 per piece. Trailers and launch films are quoted per project, within 24 hours of your brief.
How long does it take?
Once the footage exists, it goes fast: the Season Twelve trailer went through five versions in under 24 hours. Your brief gets a reply with a plan and a date within 24 hours.
Can you use footage or photos we already have?
Yes. The conference teaser was cut only from event photographs, and the product films start from one catalogue photograph per piece. If nothing usable exists, Etienne films it.
Will our people be generated or deepfaked?
No one is given a face, a voice or words that are not theirs. A real person’s likeness is only reworked, for example relit, with their approval, and the film is labelled as AI-assisted.
Which formats do we get?
The formats your channels need: 9:16 for Reels, Shorts and TikTok, 4:5 for LinkedIn and Instagram feeds, 16:9 for YouTube, websites and screens. The films on this page cover all four.
Your film
Tell us what you are launching.
What the film is for, where it will run, and what footage or photographs already exist. Etienne replies himself, within 24 hours, with a concept and a price.
Start your brief