Schmidt , Collaboration Coat Product Photography
Collaboration Coat Product Photography for Schmidt, shot in London.
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Repeat client relationship · 7 projects
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3 photosCase Study
Schmidt is known for kitchens and interiors. The collaboration coat asked for editorial product photography that holds in design and fashion at once.
The Brief
Editorial product photography of the collaboration coat, positioned as a luxury fashion object while staying recognisably Schmidt.
The Challenge
The coat sits outside Schmidt's core category. Four images had to cover hero, detail, flat-lay and lifestyle while reading as fashion without abandoning the brand's design-led codes.
The Approach
Directional lighting for fabric texture, restrained styling aligned to Schmidt's palette, and four compositions designed for specific layout slots in the campaign.
The Execution
A London editorial product session structured around four layout-driven frames. Lighting calibrated for material fidelity, minimal retouching, and a tonal grade that sits with Schmidt's interiors content.
The Outcome
A four-image campaign kit covering hero, detail and social formats, extending Schmidt's visual system into fashion without diluting the design identity.
Product photography that positions, not just documents
If you need editorial product photography that bridges brand categories and serves multiple campaign formats from a single shoot, let's discuss your brief.
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