Mediterranean-Inspired Seafood Concept
Mediterranean-Inspired Seafood Concept for The Shell, shot in London.
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11 photosCase Study
The Shell is a premium seafood restaurant in London whose identity draws from the South of France. The founder needed images covering menu, marketing and editorial in one production.
The Brief
Produce a full menu photography system covering every dish and signature cocktail, with art direction rooted in Mediterranean light and texture, usable in print and digital.
The Challenge
Each dish had a narrow window of visual perfection. Seafood loses lustre within minutes of plating, so every shot was time-critical, with no margin for re-takes.
The Approach
We built a high-contrast lighting rig to mirror the hard, warm directional light of the Mediterranean coast. Dishes were sequenced with the kitchen by perishability, not menu order.
The Execution
A full production day choreographed with the kitchen and bar. Seafood shot in order of perishability, raw first, then grilled, with cocktails slotted into kitchen pauses.
The Outcome
The Shell received a structured image library covering every menu item and cocktail, deployed across printed menus, the digital reservation system and social on launch.
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