Kazl , London Launch Campaign
London Launch Campaign for Kazl, shot in London.
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2 photosCase Study
Kazl is a French streetwear label that chose London for its launch. We built the brand's first visual identity from scratch — film, photography and social.
The Brief
A complete launch campaign for Kazl — video and stills shot across London — to populate e-commerce, drive social and project authority from day one.
The Challenge
An unknown label in a saturated streetwear market, four models with distinct styles, video and photography from a single production, and a campaign film cut tight to a trap track.
The Approach
London architecture treated as a set, four models cast for range rather than uniformity, observational handheld cinematography, and parallel stills throughout. Edit locked to the beat.
The Execution
Multiple London locations in one production window, four models rotating through setups styled for distinct personalities. Cinematography stayed handheld with available light, photography ran in parallel, and the campaign film was cut tight to a trap track for social retention.
The Outcome
Kazl launched with one cohesive system: hero video, e-commerce photography and a beat-synced social cut — a visual identity that reads as established, not emergent.
Launching a fashion label and need a campaign that lands?
Video, photography, and social content from a single production , built to give your brand authority from day one.
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