events2024London

I Wanna Bees , Interview Production

Ten founders in one session. The March edition proved the format could scale , more subjects, same intimacy, same sixty-second discipline.

Client

I Wanna Bees

Role

Event photo and interviews

Location

London

Year

2024

Case Study

The March 2024 edition is the earliest instalment of the I Wanna Bees interview series , the session where the format was first tested. Ten women entrepreneurs were filmed at a single networking event in London, each producing a standalone short-form social piece. This was the proof-of-concept session: could a conversational interview model, shot and edited for vertical social, capture the range of an entire entrepreneurial community in under two minutes per subject?

The Brief

Film ten founder interviews at a single I Wanna Bees networking event, each edited as a standalone short-form vertical piece for social distribution. The format needed to feel intimate and editorial despite the volume , ten subjects in one session, each with a different business, a different story, and a different comfort level in front of a camera.

The Challenge

Ten interviews in a single event session is a significant step up from seven , the production rhythm has to accelerate without the quality dropping or the subjects feeling rushed.
This was the first edition of the series, so there was no proven framework to follow , every decision about framing, pacing, and edit structure was being made for the first time.
Each founder runs a different business in a different industry; the interview approach had to flex across contexts without losing the series' tonal consistency.
Short-form vertical video is an unforgiving format , there is no room for slow builds, meandering answers, or establishing shots that eat into a sixty-second window.
An event environment means ambient noise, shifting light, and interruptions that a controlled studio would eliminate.
No gallery images , the project's entire value had to be delivered through the filmed interviews, with no photography fallback.

The Approach

A fixed interview position was established early in the venue , consistent background, consistent framing, consistent light , so every subject could step in without setup delay.
Direction was conversational from the first second; no warm-up questions, no rehearsals, just a direct entry into the founder's story to maximise the usable portion of each ten-minute recording.
The interview framework was designed around a single question structure: what do you do, why does it matter, and what did it cost you to get here , three beats that fit naturally into sixty seconds.
Sound capture used a lavalier on the subject with a directional backup, prioritising voice isolation over ambient texture since event environments are acoustically hostile.
Post-production built the edit template during the first cut and then applied it across all ten , cold open, title card, body, close , establishing a rhythm that would carry into future editions.
All ten Shorts were released as a batch to test whether volume reinforces series identity on social platforms rather than diluting it.

The Execution

Production ran at the March networking event, filming ten founders back-to-back from a fixed interview position. The setup was minimal and deliberate , single camera, consistent framing, lavalier microphone , so every transition between subjects took under two minutes. Each interview ran roughly ten minutes to yield sixty to ninety seconds of edited Short. Direction kept each conversation focused on the three-beat structure (what, why, what it cost), pulling the subject back when answers drifted into generalities. Post-production built the series edit template from the first completed cut: cold open on the strongest line, branded title card, interview body, and close. That template was then applied across all ten pieces, establishing the visual and editorial framework that the June and September editions would inherit. All ten Shorts were graded consistently and released as a batch.

The Outcome

Ten Shorts from a single session gave the I Wanna Bees series its foundation , a proven production model, a locked edit template, and a batch of content substantial enough to demonstrate the format's viability. The March edition established every creative and logistical decision that the June and September editions would build on: fixed interview position, conversational direction, three-beat narrative, batch release. For the community, it showed that an interview series could document their stories with editorial quality on a social-native format. For the studio, it proved that a self-initiated series could generate meaningful content volume from a single event session.