I Wanna Bees , Women Entrepreneurs Interview Series
Seven founders. Seven stories. A self-initiated series spotlighting London's women entrepreneur community.
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Case Study
I Wanna Bees brings together women entrepreneurs across London , founders at different stages, in different industries, sharing what they know. This project was self-initiated: a series of filmed interviews and photography designed to give the community visible, shareable content that captures who these women are and what they're building.
The Brief
This was not a commissioned brief. It started as a personal initiative to document the I Wanna Bees community through photography and filmed interviews. The ambition was straightforward: produce short-form content each founder could use on her own channels, while giving the network a body of social-ready material that shows, rather than tells, what this community actually looks like from the inside.
The Challenge
- Seven interviews had to be filmed at a live networking event where time with each subject was limited and the environment was far from controlled
- Each short needed to feel individual and specific to the founder , not a templated repeat of the same format with a different face
- Photography and video had to be captured simultaneously by a single operator, switching between roles without compromising quality in either
- Every piece had to work natively as a YouTube Short or Instagram Reel, where the opening second decides whether anyone keeps watching
- A cohesive series identity had to hold across seven separate films without making them feel factory-produced
- With no external budget behind it, every decision had to be efficient without ever looking cheap
The Approach
- A portable, repeatable interview setup was designed to deploy quickly between subjects at the event, with no visible crew or equipment
- Each conversation was directed around the founder's own story , what she does, why she started, what she has learned , steering clear of generic networking platitudes
- All video was shot in vertical format from the outset, framed specifically for short-form platforms rather than cropped from a horizontal master
- Photography ran in parallel with video: candid portraits and event moments captured between interview setups
- A post-production template , colour grade, text overlays, pacing , tied the seven shorts together as a recognisable series while leaving room for each founder's personality to come through
- Every asset was delivered platform-ready: captioned, formatted, and exportable so both the founders and I Wanna Bees could publish immediately
The Execution
The entire shoot took place at a single I Wanna Bees event in London. Operating solo as both photographer and videographer, each interview was set up and turned around quickly , portable lighting, one camera angle optimised for vertical, a lapel mic keeping audio clean against the ambient hum of the event. Direction was minimal by design: a few prompts to get each founder talking about her business in her own words, then space for the conversation to breathe. The result feels raw in the right way , real people, real language, nothing rehearsed. In post-production, a locked template ran across all seven shorts: consistent colour grade, matched typography, and a pacing rhythm shaped around the 60-second attention window of Shorts and Reels. Photography was edited in parallel , candid portraits and atmosphere shots that complement the video series and give the network additional visual material for its own communications.
The Outcome
Seven YouTube Shorts. A complete interview series giving the I Wanna Bees community its first body of professional short-form content. Each founder walked away with a finished portrait of herself and her business, ready to share on her own channels. For the network, the series works as proof of what this community actually looks and sounds like , far more compelling than any description on a website. It also established a repeatable format: same production approach, same visual identity, adaptable to future events without reinventing the process. What began as a personal initiative became a working template for community-driven content production.
Building a community and need content that shows it?
Short-form interview series, event photography, founder portraits , if you're growing a network and want content that actually represents it, let's talk.
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