Direction, not just lighting
The session is built on specific direction. The portrait still looks like the person.
Executive Headshots
For CEOs and the wider c-suite, founders, partners and board members. One-hour sessions at the Old Street studio, a few minutes from King's Cross, Clerkenwell and the City, or in your own office. Files ready for LinkedIn, press and the annual report.
Ranked by the studio's own curation, not an audience count.
CorporateTeams, offices and leadership
EventsConferences, launches and galas
Brand ContentCampaigns, product and social
AI LiveLive AI photo experiencesThe brief behind the portrait
A headshot is a claim.

Morax shoots executive headshots in London for one person at a time: founders, partners, board members, senior hires. The session is built around the sitter, not a template — specific direction, lighting that holds across LinkedIn, press, keynote and annual report without looking over-produced.
One sitter, one photographer, no assistants in the room. Three portrait registers planned inside 60 minutes: corporate clean, editorial environmental, and a tighter founder register. Files retouched and labelled per channel — square LinkedIn, vertical press, full-bleed annual report. No last-minute resize.
The session is built on specific direction. The portrait still looks like the person.
Most clients arrive uncomfortable on camera. The pacing, the studio and the briefing are designed to fix that in the first ten minutes.
Corporate, editorial and founder portraits captured side by side — so one shoot covers LinkedIn, press features and an annual report cover.
Files retouched and labelled for each use. Square LinkedIn, vertical press, full-bleed annual report. No last-minute resize.
First, define the visual job — LinkedIn refresh, press feature, keynote page, annual report cover, investor deck. Each one changes the framing. Then build the right setup: lighting, background, wardrobe set against the role and the publication. No canned formula.
The sitter is guided through micro-adjustments — chin, breath, weight — never asked to act. Calm, specific, fast. Retouching stays controlled: credibility, not a textureless mask. Files are delivered as LinkedIn, press, keynote and annual report exports — prepared and labelled. The sitter forwards them directly. No designer required.

Selected sitters
“I booked a personal branding session with Etienne and I'm very happy with the results. I'm usually uncomfortable on camera, but he knew exactly how to guide me and put me at ease.”
| Crop delivered | Where it is used |
|---|---|
| Square | LinkedIn profile |
| Vertical | Press features |
| Full-bleed | Annual report |
Where the portrait will run, what to wear and which background suits the role, agreed by email or a quick call. The hour is spent shooting, not deciding.
The Old Street studio for full control of the light, or a lit set brought to your meeting room. A CEO shot in the office matches a new hire shot later in the studio.
Clean corporate, editorial in context and a tighter founder frame, with time for a change of jacket. One sitting covers the website, LinkedIn, speaker bios and press.
A private online gallery after the shoot. You, your assistant or the comms team pick the frames to retouch.
Blemishes, stray hairs, creases and background marks cleaned up. Skin texture stays, so the portrait still looks like the person who walks into the meeting.
Square for LinkedIn, vertical for press, wide for the website and high resolution for print. Named and ready to forward.
Send the names, roles, location and deadline. Availability and a fixed quote come back within a working day.
Date, time slots and wardrobe notes confirmed by email. For several leaders, one schedule your executive assistant can share.
Sixty minutes for an individual executive. Shorter slots per person when a whole leadership team sits on the same day.
Your private gallery follows the shoot. Pick your favourites online, alone or with the comms team.
Retouched files arrive within 5 to 10 working days of your selection. A press or launch deadline goes in the brief and the schedule is built around it.
The studio is in Old Street, a short walk for anyone working around Silicon Roundabout, Shoreditch or Hoxton.
Two stops from the studio on the Northern line. Business portraits in King's Cross are shot at the studio or on site in your office.
Next door to the studio. Teams in Clerkenwell and Farringdon can fit a session into a lunch break.
Banks, law firms and partnerships: portraits shot in your own meeting room and matched to your existing house style.
Sotheby's chief executive and managing directors were photographed in Mayfair, to the same standard as the firm's press portraits.
Schmidt's Islington showroom team was photographed on site. Canary Wharf, the West End and offices elsewhere in the UK are covered on request.
Yes. A large share of sittings are LinkedIn portraits — founders, partners and senior leaders refreshing a profile photo that no longer matches the role. Square and vertical LinkedIn crops are part of the standard delivery, alongside frames suitable for press and decks.
Guided by role and context. For most sessions: clean authority, not conspicuous styling. The brief tells you where the frame will run.
60 minutes for most sitters. Senior clients are time-compressed, so pacing is set to deliver multiple registers without dragging.
Yes. Multiple registers are planned in the same hour — clean corporate, editorial environmental, and a tighter founder frame — with channel-specific crops prepared in finishings.
Either. Old Street studio for full control, or on location across London — offices, residences, members' clubs, hotels — when the portrait benefits from context. Common location bookings include client offices in Mayfair, the City of London and Canary Wharf, with Morax travelling across central London by default.
Yes — personal branding sessions are common here. Founders, copywriters and consultants who need one coherent set for their site, LinkedIn and the press. Same approach as a senior executive headshot: calm direction, several registers, channel-ready files. More room for editorial and environmental frames when the brand is the person.
Yes. CEO, managing director and board portraits are a large part of the work, including Sotheby's chief executive and managing directors in London. Sessions are paced for a packed diary: a clear plan, several looks, done within the hour.
Yes. A lit set goes up in a meeting room, each leader gets a time slot, and everyone is photographed under the same light so the leadership page looks consistent. For whole teams and offices, see corporate photography in London.
You choose your frames in a private online gallery after the session. Retouched files follow within 5 to 10 working days of your selection, sooner when a press or launch deadline is agreed in the brief.
The studio is in Old Street, London EC1, a few minutes from Clerkenwell, Shoreditch, King's Cross and the City. If it is easier, the lighting comes to your office anywhere in central London.
Auction house listed in the selected sitters above.
Verified business listing for the Old Street studio, London EC1.
Start here
Send the role, the use case (LinkedIn, press, annual report), location and timing. Reply within 24 hours.